FOREVER ROSE X DISNEY

THE BRIEF:
Forever Rose London approached Atteline with the desire to expand its customer base in the Middle East through unique collaborations and strategic partnerships, garnering access to untapped segments of their target market in the GCC region.  

THE RESPONSE:
Atteline identified Disney MENA as a high priority target collaboration based on synergies between the core businesses of both organisations to sell magical moments that delight and inspire. Atteline sought out and established an introductory meeting with Disney MENA, presenting the opportunity to launch an exclusive collaboration focused on Forever Rose's signature "Bella Rose" and the 2017 premiere of Disney's screenplay of the classic fairytale, "Beauty & the Beast".  

THE OUTCOME: 
Resulted in not only a MENA but a global partnership with Disney, with Forever Rose cementing a brand presence as the exclusive provider of the “Disney rose” and thus securing a multi-million dollar, international commercial sales contract with Disney Worldwide. 

CLIENT FEEDBACK: 
"The exclusive partnership with Disney Worldwide has been a milestone in the history of our company Forever Rose London. Atteline forged and executed this partnership and I am so proud to have them on my team. Atteline  have become an asset to Forever Rose, they really are the best and nothing short of that. I hope for the privilege of working with them forever.

Ebraheem Al Samadi, CEO
Forever Rose London
 

 
 

INDAH CLOTHING X GCC

THE BRIEF:
Indah Clothing approached Atteline to dress influencers with the aim of generating direct sales by driving awareness from social media, specifically Instagram.

THE RESPONSE:
Atteline identified the top fashion and lifestyle players in the social media sphere who embodied the brand and reached out to each individual to work on a barter agreement. The mechanism consisted of leveraging Atteline’s existing relationships and forging new ones in the GCC and Los Angeles, US, to encourage some of the leading fashionistas to post on their instagram platforms, tagging their image with Indah Clothing and the collections, in exchange for being gifted the pieces worn. 

THE OUTCOME: 
The seeding program resulted in instagram becoming the main lead generator driving sales for Indah Clothing in the GCC. Now Indah Clothing has a huge portfolio of new and existing ‘big players’ who support and have become ‘friends of the brand’. This is the power of social media. 

CLIENT FEEDBACK: 
"We are so excited about this continued collaboration and to be working with Atteline to drive our brand forward in the Middle East. Atteline's fashion influencer contacts and relationships have been key in this process, it's exciting times for Indah!"

Tara Pascal, Brand Marketing Director
Indah Clothing
 

 
 

L A L A Q U E E N  X  E S M O D  D U B A I

THE BRIEF:
LaLaQueen collaborated with ESMOD Dubai, the first and only Fashion Institute in the Middle East, entirely dedicated to fashion. As as a worldwide education leader in fashion design and pattern making ESMOD Dubai put forward their leading Undergraduate students to design a piece to sit alongside LaLaQueen’s Geometric Collection.  Three designs were chosen to go into production and retail. 

THE RESPONSE:
Atteline identified ESMOD Dubai as a leading incubator that is contributing to the creative and economic growth of the UAE by shaping tomorrows leaders of the region’s fashion industry with French flair and professionalism. Inspired by the talent and freedom of expression nurtured at ESMOD Dubai, LaLaQueen collaborated to seek out the leading talent of tomorrow's fashion industry, but also shares valuable international experience and the importance of sustainability from the prestigious fashion house that has gained global respect from the industry. Together, ESMOD Dubai and LaLaQueen acted as a united incubator platform, educating and driving an entrepreneurial mindset, whilst highlighting the contribution by tomorrow’s leaders and today’s entrepreneurs.

THE OUTCOME: 
Such a collaboration further cemented ESMOD Dubai’s teaching, methodology and curriculum as unparalleled in the region and beyond. The introduction to a household name of global fashion allowed for a dynamic program with LaLaQueen where students developed the brief, mood board and then reinvented LaLaQueen piece with the chosen three having their final designs put into production and sold in Pôlette Concept Store and LaLaQueen’s flagship store in Beirut. Together LaLaQueen and ESMOD Dubai contributed to the creative and economic growth of the Middle East  by shaping tomorrows leaders of the region’s fashion industry.

 

 
 

A T E L I E R  D E S  A R T I S T E S

THE BRIEF:
Atelier Des Artistes launched in Dubai and focused efforts on  establishing buzz and engagement within the fashion community. Key tactics included media relations, celebrity dressing and fashion shows. 

THE RESPONSE:
Atteline identified the big players within the fashion industry and moved forward with an impactful media and dressing campaign for the many events and special occasions influencers and celebrities attend.

THE OUTCOME:
The result was an impactful launch into the region for Atelier Des Artistes. Since opening its doors, luxury fashion retailer Atelier Des Artistes has built a strong following amongst Dubai's increasingly selective market who above all else, cherish timeless, luxurious, limited and one-off designs Dubai’s growing focus on bespoke luxury and high-end individualism is  echoed by the continual media and celebrity support towards Atelier Des Artistes, cementing that Atelier Des Artistes is where a fashion conscious audience can find exquisite pieces.

 

 
 

F A L L E N  B R O K E N  S T R E E T 

THE BRIEF:
Long endorsed by the region's coolest characters, the brand has become synonymous with the effortless, avant-garde street style that has emerged down under, a fashion language clearly distinguishable from the rest of the world. With mens, woman's and children's lines, the label reached out to Atteline to introduce the brand to the Middle East market. 

THE RESPONSE:
Atteline developed a targeted launch campaign teaming strategic media relations (consisting of general news, feature stories, founder profiling and lifestyle listings) with an influencer and media review campaign that invited around 100 of Dubai's most influential lifestyle personalities to experience VoucherSkout's full offering in exchange for social media promotion.  

THE OUTCOME:
Within its third month of launching unknown into the market, the app had received 50,000 downloads across the UAE, a figure considered above target for the app developers and a result which secured a second round of major funding by silent investors. 
 

 

 
 

VOUCHERSKOUT MOBILE APP

THE BRIEF:
VoucherSkout - a revolutionary discount delivery app offering 50% off lifestyle services across the UAE - approached Atteline for support to launch the new brand into the UAE market. With its major rival, The Entertainer,  well established in the market for many years, VoucherSkout required a powerful PR campaign to gain market share and position itself as serious competition.   

THE RESPONSE:
Atteline developed a targeted launch campaign teaming strategic media relations (consisting of general news, feature stories, founder profiling and lifestyle listings) with an influencer and media review campaign that invited around 100 of Dubai's most influential lifestyle personalities to experience VoucherSkout's full offering in exchange for social media promotion.

THE OUTCOME: 
Within its third month of launching unknown into the market, the app had received 50,000 downloads across the UAE, a figure considered above target for the app developers and a result which secured a second round of major funding by silent investors. 

CLIENT FEEDBACK: "Atteline got results quickly. Within the first week we had reached our entire month's KPI. Their influencer program was a great tactic and started really strong. We have seen a massive increase in downloads since we started with Atteline. The coverage received so far is more than was envisaged and we are looking forward to a fruitful long term partnership into 2017 and beyond." 

Matthew Watt, Creative Director
VoucherSkout