Design Haus Medy

THE BRIEF

Design Haus Medy is an award-winning architecture and interior design practice based in Dubai’s Design District (D3). The company uses a bespoke approach for each client, rich in intellectual rigour and creativity, to create inspiring places with a powerful visual impact. Our brief was to drive awareness for the company and its founder in the UAE in a number of areas including luxury residential designs, hotels, restaurants, retail and office spaces.

THE DELIVERY

Media relations was our hero tactic. Working with a top-tier media list to generate event attendance, media coverage and awareness to support the target demographic we maximised the size of placements through the strategic plan (our CPS) and set up media one-to-ones with the founder (our spokesperson) where possible and necessary. Profiling pieces played an integral part in cementing not only the company as an industry leader but the founder as a leading businessman within the sector and beyond, thus a mix of consumer and corporate comms was implemented.

THE OUTCOME

1. 422 pieces of tier-A coverage in the last two years
2. PR value of 808,974,698.42 USD  in the last two years
3. 163 interviews and commentary pieces with the spokesperson