Green Future Project

THE BRIEF

Green Future Project (GFP), a B-Corp providing end-to-end solutions for organizations to develop and implement a corporate ESG strategy, approached Atteline to enhance regional awareness around its brand and simultaneously showcase the expertise of Zain Tarawneh, the company’s Co-founder and Chief Growth Officer.

Tasked with this responsibility, Atteline mapped out a content-centric approach to promote GFP and Zain to tier-one regional media outlets, as well as corporations in the UAE and the wider GCC, through strategic PR exposure.

THE DELIVERY

To achieve GFP’s overarching goal of maximising its reach to reshape the landscape of corporate operations in the UAE, Atteline planned a comprehensive media relations strategy consisting of media alerts and op-eds that focused on relevant topics such as ESG, Carbon Footprint Monitoring Tools, COP28, and the United Nations’ Sustainable Development Goals (UNSDGs), among other areas of emphasis.

Over the course of this project, we positioned both Zain and GFP as thought leaders through these strategic content pieces that were distributed to target media titles and others that were selectively placed in tier-one publications.

Atteline conducted external research to ensure our client was providing up-to-date and in-depth analysis that exemplified their market knowledge.

THE OUTCOME

Through our PR efforts, Atteline secured reached a total circulation of 262,362,266 and achieved a total of 47 clippings worth a PR value of 163,245.67 and an AD value of 489,737.01 to help enhance credibility for GFP and maximise its exposure across the region; our client was accordingly able to form partnerships with entities such as Lune to contribute to a greener future for the UAE:

• Of the media alerts drafted, notable coverage secured by Atteline included tier-one titles likeTrading View (Reuters) and Al Ittihad, among others
• Of the op-eds drafted, Atteline pitched and secured the client’s target titles such as CEO Middle East and Abu Dhabi SME Hub