LuisaViaRoma
THE BRIEF
Multi-brand luxury online retailer, LUISAVIAROMA, approached Atteline to drive awareness of the brand, increase share of voice against competitors in the market, and encourage sales across the GCC.
THE DELIVERY
Atteline launched a seeding campaign focused on engaging top tier fashion influencers and celebrity dressing. Leveraging our strong influencer relationships, we successfully dressed a highly edited list of regional fashion personalities and TV celebrities to style their selected designer pieces and showcase the looks across instagram, on the red carpet and during on-screen appearances. The strategy was specifically focused on building long term ambassadors and consistent content.
THE OUTCOME
Our seasonal seeding program showcased the power of engaging with a selective list of brand ambassadors to not only generate sales, but also create a network of recognised LUISAVIAROMA “champions”. Through localising the brand’s international strategy, LUISAVIAROMA reported over 5500 new followers from the region and a spike in sales on specific pieces within only 24 hours of being showcased by specific celebrity partners.