Ouronyx

THE BRIEF

With the sole objective of driving footfall to the clinic throughout the festive season, the Ouronyx team tasked Atteline with rolling out the Ouronyx Glow campaign, a curated package designed to get one’s skin ready so you look your best for Christmas/New Year. In addition to creating buzz around the package through this limited period offering, we had to ensure that the brand’s core messaging would be embedded in all communication; a bespoke approach to facial aesthetics, based on individual needs.

THE DELIVERY

Given the brief and time frame of less than two weeks, our strategy focused on leveraging influencers as vehicles to build awareness and drive the brand’s messaging. With this in mind, we launched the #MyOuronyxGlow influencer campaign; a social moment, which saw x15 high calibre female and male influencers and potential KOLs visit the Ouronyx Dubai location, where they experienced the aesthetics destination in its entirety thereafter ending the experience with a customised treatment. With clear deliverables shared, each visit was meticulously documented on the influencer’s social media platforms, with full key message penetration, and the unique campaign hashtag used throughout. This activation garnered tremendous positive PR around the brand, driving the message of Ouronyx being THE destination redefining the medical aesthetics space in the region. 

THE OUTCOME

Popular influencers including the likes of Laura Buckwell, Jennifer Kolomoni, Sanad Al Sayegh, Natalya Shustova, Tshego Seakgoe and more joined the #MyOuronyxGlow campaign driving strong engagement from their audience. We achieved a total circulation of 3,393,800, putting the brand directly in front of a new audience/potential customers from across our target demographics, and a total advertising equivalent of $ 46,750, and a PR value of $ 140,250.

The campaign has also helped secure long-term relationships with the likes of Laura Buckwell and Natalya Shustova, potential long-term ambassadors for the brand.